Last updated: June 2026

Affiliate Disclosure

This page explains, plainly, how Joe Fortune Review AU makes money and why that does not bend our reviews. The site is free for you to read; we are funded by affiliate commissions, and we keep those commercial arrangements walled off from our editorial judgement.

How we earn

Joe Fortune Review AU is free for readers - you never pay to read our reviews or guides. We earn through affiliate relationships with online casinos. Some links on the site carry a unique identifier that lets a casino see a visit came from us. If you click such a link and then register or deposit, we may receive a commission from the operator. Commission comes in two common forms: CPA, a fixed amount for each new registered player, and revenue share, a percentage of the casino's net revenue from that player; we may use either. For you, the click is completely free and changes nothing - the same bonus, wagering and payout terms apply as if you had gone direct. This income covers our costs: hosting, the real deposits we spend testing casinos, and the editorial work of writing and updating reviews.

Does this affect our reviews?

No. Whether or not we have an affiliate deal with a casino has no bearing on its review, its score or our recommendation. We hold to strict editorial independence, set out in our Editorial Policy. The commercial side and the editorial side operate separately, and no editor is ever told to lift a score for revenue. We review casinos we have no affiliate link with when they are worth covering, and we will give a low score or a negative verdict to a casino we do have a deal with if it does not meet our standards. Our scores come from an objective, weighted method applied identically to every casino (see How We Rate), built on real testing (see How We Test), not on commercial ties. Reader trust is worth more to us than any single commission - recommend bad casinos and we lose you, and then the site has no point.

How to spot an affiliate link

Affiliate links usually sit behind buttons such as "Play", "Get Bonus" or "Visit Casino". The link may pass through a tracking URL before reaching the casino, which is normal. Parameters like ?btag=, ?clickid= or ?affid= are a giveaway that a link is affiliate. You are always free to go to a casino directly without using our links - we do not restrict your choice.

Our commitment to you

We commit to naming the author and showing the publish and update date on every review; to scoring all casinos on the same method regardless of affiliate status; to updating reviews when a casino's terms change; to stating a casino's weaknesses plainly even when it costs us income; and to labelling any advertising and keeping it separate from editorial content. If you have a question about how we make money, ask - we are happy to answer via our contact page.

Compliance

This disclosure is made in the spirit of Australian Consumer Law and ACCC guidance on disclosing commercial relationships, and aligns with international norms such as the US FTC rules on affiliate disclosure. We aim for full transparency with our readers. If you feel any content here falls short of that standard, please tell us at [email protected].